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Why Public Relations Matters During Covid-19

by Cindy
By Kaeleen Barr
 

COVID-19 has impacted the way we spend our money, therefore large and small businesses are reconsidering their operational strategies to adapt to these sudden changes in today’s business climate.  You’ve made it this far; don’t let your business falter! We have come to realize rather than implementing short-term solutions, we need to create a plan for long-term success.  Now is the time for small businesses (especially) to invest in reworking Public Relations initiatives to sustain their brand. Expanding your business’ influence is a two-part endeavor: maintaining strong relationships with previous customers and introducing yourself to a new audience.  

Why does PR matter? There are several businesses trying to catch the attention of potential clients. You need a great PR team on your side because of the competition created by the countless number of other companies aiming to elbow their way into potential client’s top search results. Thus why the support of an experienced and specialized PR group is so important!  Anyone can order business cards or banners – but that will not be enough to make your business stand out in our current climate. Now is a critical time to invest in a PR campaign to brand and build a dynamic online presence.

COVID-19 has affirmed the importance of professional relationships, as they are what make a business able to succeed in remarkable ways. Not only is PR concerned with making connections between you and your clients, but it also gives you expansion opportunities by building upon the partnerships they have cultivated within the industry. Creating a strong relationship with customers creates repeat business and draws in a brand new business. On the other hand, strong relationships with other businesses create new opportunities to evolve your brand.

In a world that feels very different than it did even just six months ago, now is the time to revisit your business’ vision. To achieve the success you will need to strategize in new ways. There are a number of questions you will need to ask: What is your core mission and how has the pandemic altered that? How have your clientele’s needs changed and how can your business meet those new needs? A PR company has the ability to identify the answers to these questions and the changes that need to be made to assist your company in reaching success!

Entertaining for Independence Day

by Cindy

By Olivia Micer

With the Fourth of July right around the corner, Americans are gearing up to celebrate. Whether it’s spending time in the backyard, firing up the grill, or cooking yummy desserts, festivities never seem to lose their traditional red, white, and blue touch. While this Fourth of July may look different from celebrations past, Anschutz Public Relations has got you covered with our top recipe and housewares picks for this Independence Day.

When it comes to the Fourth, many Americans enjoy time out in the yard, firing up the grill. Whether you’re a grilling professional or just getting started, you can’t go wrong with the Le Creuset Square Signature Grill. This grilling pan boasts a sleek but durable design that makes it easy to clean and even easier to grill your meat to perfection.

We suggest trying out this Citrus Grilled Pork Chops with Aleppo Pepper recipe. The pairing of this juicy pork with the Le Creuset square skillet grill makes for an excellent match. This tried-and-true recipe will impress even the most refined palette with delicious, tender pork with a hint of citrus zest. 

If you’re looking for something more traditional, not to worry!  These Fourth of July Burgers are always a hit. These savory, thick burgers are the perfect canvas for your guests to make their own American flag with condiments. Guests will love adding their own personal touch to your expertly-grilled burgers.

When looking for a great recipe, we love a good variety. That’s why this recipe for Fourth of July Carrot Dogs is such a crowd favorite. Veggie lovers and meat-eaters alike will love this simple recipe. Just boil your carrot dogs and toss them on the grill for that freshly-seared look. 

Looking for a patriotic dish? We love this Patriotic Veggie Platter! Wow, your guests with an American Flag dish that incorporates a variety of fresh vegetables like bell peppers, cucumber, and tomatoes. Finish off your veggie rows with some chopped black olives in the corner and top them with cheese slices in the shape of stars! 

As with any great meal-dessert is a must. With so much going on, we love this quick and easy recipe. Easiest Potluck Dessert Ever really does live up to its name. All you require is some premade pie dough, some canned pie filling, and an egg. Made in a mini-muffin pan, this sweet treat is a must-try for the Fourth, especially since each tiny pie is shaped like a star!

No matter what recipes you try, the best part of the Fourth of July is spending time together! Let us know on social media which of these recipes you’re likely to try this Saturday! Happy Fourth of July from Anschutz Public Relations!

Tips for Pre-Cleaning This Summer!

by Cindy

By Caitlin Murphy

With most of us still spending most of our time at home due to the coronavirus, we find ourselves confronted with various household tasks and cleaning. It may feel daunting to tackle, but by taking small steps and compartmentalizing, any mess is doable. While you may feel like getting right to the cleaning part, de-cluttering, and organizing, or “pre-cleaning,” is an important first step that makes cleaning not only faster and more thorough but helps create more space. Here are some tips for pre-cleaning and organization for different rooms/areas.

Kitchen/Pantry

Take Inventory

Looking through your pantry can be a nightmare: From expired spices, you bought several years ago, to the odd assortment of foods that you stocked up on during the pandemic. Do an inventory of the things in your pantry and organize them into expired, keepers, and things that you can give away, such as canned goods or other non-perishables. 

Find All of the Pairs for Your Tupperware

It’s always a pain having to rife through bowls and lids looking for the right pair. Try to match Tupperware with their lids and discard any odds-and-ends that you have leftover. 

Keep Double-Duty Kitchenware

If you don’t use your cookware very often, consider keeping pieces that have double duty purposes.

Get Airtight Containers

Consider getting airtight containers to help preserve foods. The Container Store has a section dedicated to airtight containers so that you can safely store anything from flour to deli and pickled foods

Closet

Hold On To Clothes You’re Not Sure About

When sorting through your clothes, it may be tempting to get rid of everything at once and be done with it. However, hold on to pieces you’re on the fence about for a while, just in case you end up missing it. After all, what’s the point in throwing something away only having to replace it soon after? 

Sell or Donate Clothes

Once you’ve decided on what clothing to give away, you can discard it in multiple ways. If you’re looking for some extra cash, you could sell it on eBay, Craigslist or have a yard sale. 

You could also donate your clothing to somewhere like Goodwill or Salvation Army. But make sure that your clothing is still in fairly good condition. Around 40% of Goodwill’s don’t make it into their aisles. Goodwill suggests that you imagine if you’d feel comfortable giving your clothes to relatives as a way of judging the clothes’ condition.

Recycle Clothing

Some brands offer textile-recycling programs. Some company programs include: Madewell’s program turns old jeans into housing insulation; Reformation’s program receives shipped women’s/children’s clothing, handbags, shoes, and fashion jewelry; Nike takes back any brand of exercise shoes at their store locations; H&M accepts any textiles, even odd socks or worn-out t-shirts

Bathroom

Recycle Cosmetics and Beauty Products

Have makeup that you don’t use anymore? Several companies such as Lush, Keihl’s, and Origins take back their old packaging.

But it doesn’t have to be just makeup. Terracycle works with a variety of different brands to recycle the company’s packaging and used products, from makeup to toothpaste to shampoo. All you need to do is sign up online, print out a label, and ship your old products. Terracycle offers points that can be redeemed for charitable gifts or a payment to a school or non-profit of your choice.

Throwing Out Unused or Expired Medication

It’s easy to accumulate medication from various doctors. Most medications are safe to throw in the trash or flush. If you’re unsure, the FDA provides a list of certain medications that are detrimental to the environment. These are best dropped off at a take-back site or through a similar program. However, the FDA recommends flushing or trashing the medication if you have no other options to prevent kids or pets from getting into your prescriptions. Make sure to scratch any personal information on the bottles before you recycle them.

Washing Shower Curtains

One of my least favorite parts about cleaning the bathroom is tackling the shower curtains. If yours are plastic, it may be tempting to just throw them out and get new ones. However, many shower curtains, including the plastic ones, are machine-washable. Home Depot has a guide for pre-treating and washing your shower curtains, both by machine and by hand. Take out your curtains and throw them in the washer before cleaning your bathroom.

Laundry Room

What Stays in the Laundry Room

The laundry room tends to accumulate an assortment of things, often acting as an extra storage space. When clearing out the laundry room, make a point of deciding what will stay there and what needs to be stored somewhere else. 

Get Rid of Spare Socks

Go through your old socks and find pairs, and get rid of any that are still missing a “mate.” I personally like to use a mesh bag when washing smaller socks so that I don’t lose any.

Use Vertical and Small Spaces

Laundry rooms, although essential, are often on the small side. To deal with this, utilize vertical space and install shelves or hooks, even a mop/broom holder. Take advantage of nooks and crannies as well and get a small roller cart for detergents or a foldable drying rack for clothes that need to be air-dried.

Save Spare Change

A lot of times you may find a spare change in your pockets. Have a jar or piggybank in the room where you can toss any loose coins.

Garage

Checking Paint

Have any leftover paint from a DIY project that you don’t need anymore or that has gone bad? Lowe’s has a guide on how to properly dispose of both latex and oil-based paint. Their page also gives suggestions on how to properly store paint and to tell when the paint has gone bad.

Donate or Recycle Unneeded Tools

Remember that just about anything can be donated! The Conservation Foundation gives your used tools to prisons for inmates that are learning new skills. Afterward, the tools are given to schools. If you’re looking for something a bit closer or have broken/unusable equipment, Recyclewhere has a database https://www.recyclewhere.org/role/garden-tools where you can search for recycling sites by county.

Repurpose Your Tools

Just because a tool is old or broken doesn’t mean it can’t still make your lawn look great! DIY Crafts has a great list s of ways that old tools can be repurposed as decorations.

Old Electronics

You may have old phones or laptop that is on its last legs. It may be easy to throw all of this away in the trash, but e-waste is a rising problem in terms of pollution. Instead, take old electronics to an e-waste recycling plant. It’s also great for those odd items you don’t know what to do with, such as CDs or printer ink cartridges. They usually require a small fee for taking your old electronics to cover costs. Most states have a website for e-waste recycling plant locations and what items they take.

If COVID-19 has taught us anything, it’s the importance of cleanliness and being sanitary. Even if we aren’t able to go out as much, we should still make efforts to make our living space into a clean and safe environment.

Simple and Easy Homemade Father’s Days Gifts During COVID-19

by Cindy

By Sally Barrilla

Having trouble finding that perfect Father’s Day gift for dad or stepdad, uncle, grandfather, or any other man who has meant so much to you? Especially since so many malls and stores are closed right now due to the COVID-19 pandemic? Believe me, I know how you feel. Father’s Day is coming up on Sunday, June 21st and I understand how stressful it can seem, not being able to get a gift for that special person who means a lot. Not to worry though, I have a few quick and amazing solutions to help: Homemade Father’s Day gifts that are easy, affordable and will surely bring a smile to your dad’s face!

Thanks to the website CountryLiving, there are over sixty-five homemade options to create that perfect Father’s Day gift! For example, if your dad is a huge fan of eating snacks throughout the day, then he will most likely enjoy homemade:

Another great website to check out is GoodHouseKeeping.com which provides twenty-four Father’s Day gifts. 

Are you still looking for more options? Not to worry! Dodoburd.com presents more than forty-two effortless Father’s Day gifts you can choose to make either with someone else such as your kids or just by yourself. 

  • The man in your life enjoys drinking in his favorite plain old mug? Decorate it beautifully with a Mustache Mug that will surely make him laugh for a long time! 
  • Does he have a shirt that he never wishes to take off? you can Sketch a Shirt.
  • Does he enjoy reading and want to warm his heart for his special day? Create a unique Father’s Day Questionnaire just for him to answer all of the questions and each answer helps him see how much you love him! 
  • He’s the king of the house, right? Why not show it to him through making him a homemade Father’s Day Crown
  • Is he the one always taking his best to take care of everyone without taking a break to rest? Create fun and soothing Father’s Day Care Package or Goodie Basket filled with all of his treasures to make him relax on his day. 
  • Or just have a fun and enjoyable Father’s Day Picnic right at home or outside the backyard with all of the dishes and drinks he loves! 

See anything you like? Although we may be experiencing a pandemic that prohibits getting close to our loved ones, it creates a hassle upon before and after entering stores and supermarkets and may feel anxious and nervous during these difficult times. Especially if most of us find that we can’t all purchase a terrific Father’s Day present but with all of the options recommended by these three websites, there is absolutely no reason why this year’s Father’s Day can’t rock for all of the men we love in our lives. With so many different items we can use to incorporate for an amazing present, this upcoming Father’s Day most certainly has the potential to be excellent. Homemade Father’s Day gifts are extremely genuine and demonstrate to the men in your life that despite all hardships we all face, they matter most to you, and their day is not ignored!

Using your reusable bags and other reusable products!

by Cindy

Most people realize the environmental impact of single-use plastic bags and have made the switch to reusable grocery bags. It’s great to be able to decrease the amount of plastic bags when you’re in checkout, but what about the various bags that you use in the produce section? Purifyou has a line of reusable bags just for this purpose. Their polyester line includes a BPA free which has a finer mesh that is best for holding grains, beans, nuts, etc. They also have organic cotton bags for those who want to avoid plastic altogether.

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Anschutz PR Best of Summer Grilling (our favorites)

by Cindy

As states begin to reopen and the weather warms up, people are beginning to peep outside again and thinking about summer activities. With June nearly upon us, the summer grilling season is about to begin. Whether you’re constantly having people over or haven’t used your stove griddle in years, we have a guide for some must-haves, from grills to accessories.

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Mothers Day in The Time of Quarantine

by Cindy

By Hannah Kaiser

For my family (and maybe yours) Mothers Day is best celebrated with brunch. Going to our favorite brunch spot on Mothers Day has been a tradition for my mom and me for years. And while this year may look different, with restaurants closed and the COVID crisis still confining most indoors, the honor and love surrounding this day still remains. Mothers deserve to be celebrated, and while the quarantine may change many of our normal ways of life, it cannot and should not take away Mothers Day. So this year show your mom how much you love her while at home, with homemade meals, presents, and, the best gift you can give her, your time.

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How to Celebrate This Cinco De Mayo

by Cindy

By Hannah Kaiser

Cinco De Mayo is a holiday that celebrates the Mexican Army’s underdog victory over the French Empire at the Battle of Puebla in 1862. It’s a day usually reserved for big parties and large feasts of tacos and tamales. Yet, this Cinco De Mayo may look different than ones in the past. The COVID Pandemic has shut most of us into our homes, preventing large gatherings and the like. But Shelter in Place does not mean the fiesta has to wait. The day can now be celebrated on a smaller scale with those in your home. With your own mini fiesta, you can still commemorate the holiday with a good meal and some colorful, homemade decorations. In this time of crisis, a celebration of victory may be just what is needed to help us through.

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5 Ways to Celebrate Earth Day

by Cindy

By Hannah Kaiser

 

Today marks the 50th celebration of Earth Day. Usually, this means crowds of people rallying for better environmental protection laws, groups volunteering to tend to our planet, and masses out enjoying natural parks, trials, and beaches. Yet, with countries shut down and a global pandemic raging on, this year we are fighting not only for environmental health, but the health of humanity. Yet, now more than ever, it’s important to reflect on our ecological impact. Protecting the Earth is still a vital concern for the preservation of our future. There will be an end to this pandemic, and when it comes, our planet will still be here.

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Glass is Better

by Cindy

by: Christian Sorto

Drinking water is an essential necessity, but most people lack sufficient amounts of it. In order to achieve enough water intake, many turn to water bottles for help. However, not all water bottles are the same. Plastic bottles are by far the most popular, but not the best option. Glass water bottles are superior for reasons such as taste, environmentally friendliness, and safety. 

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National COVID-19 Resources

by Cindy

by: Cristian Sorto

The world has recently been struck with an incredibly rapidly growing pandemic caused by the virus COVID-19, also known as the coronavirus. The economy has been drastically impacted by the virus due to encouraged and enforced quarantines that have forced people to be out of work and resources.

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Tips to Teaching Your Child at Home

by Cindy

By Hannah Kaiser

The pandemic has changed many aspects of day-to-day life. One major affect families are feeling the most is the transition to online learning and schooling from home. Parents and guardians have been thrust into the role of teacher, one that most have no previous experience doing. I work with first and second grade students, and have been helping support parents remotely during this whole process. And I’m here to tell you, that we are all figuring it out. This is a huge change for parents, teachers, and students alike. 

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